소장자료

'Eco's very erudite and provocative book draws on philosophy, linguistics, sociology, anthropology, and aesthetics and refers to a wide range of scholarship, both European and American. It raises many fascinating questions which merit considerable...

Forewordp. viiNote on graphic conventionsp. xiIntroduction--Toward a Logic of Culturep. 3Design for a semiotic theoryp. 3'Semiotics': field or discipline?p. 7Communication and/or significationp. 8Political boundaries: the fieldp. 9Natural boundaries: two definitions of semioticsp. 14Natural boundaries: inference and significationp. 16Natural boundaries: the lower thresholdp. 19Natural boundaries: the upper thresholdp. 21Epistemological boundariesp. 28Signification and Communicationp. 32An elementary communicational modelp. 32Systems and codesp. 36The s-code as structurep. 38Information, communication, significationp. 40Theory of Codesp. 48The sign-functionp. 48Expression and contentp. 50Denotation and connotationp. 54Message and textp. 57Content and referentp. 58Meaning as cultural unitp. 66The interpretantp. 68The semantic systemp. 73The semantic markers and the sememep. 84The KF modelp. 96A revised semantic modelp. 105The model "Q"p. 121The format of the semantic spacep. 125Overcoding and undercodingp. 129The interplay of codes and the message as an open formp. 139Theory of Sign Productionp. 151A general surveyp. 151Semiotic and factual statementsp. 158Mentioningp. 161The problem of a typology of signsp. 172Critique of iconismp. 191A typology of modes of productionp. 217The aesthetic text as inventionp. 261The rhetorical laborp. 276Ideological code switchingp. 289The Subject of Semioticsp. 314Referencesp. 319Index of authorsp. 347Index of subjectsp. 351Table of Contents provided by Syndetics. All Rights Reserved.