Advertising : Its Role in modern marketing
Advertising : Its Role in modern marketing
- 자료유형
- 단행본 서양서
- 최종처리일시
- 20021111000000
- 청구기호
- 659.1 D923a
- 저자명
- Dunn, S. Watson
- 서명/저자
- Advertising : Its Role in modern marketing / by S. Watson Dunn, Arnold M. Barban
- 발행사항
- New York : CBC College Pub, 1982
- 형태사항
- 710 p ; 26 cm
- 키워드
- Advertising
- 기타저자
- Barban, Arnold M.