Corporate Conscience: Applying Ethics of Care Informed Crisis Responses to Corporate Social Advocacy Backlash- [electronic resource]
Corporate Conscience: Applying Ethics of Care Informed Crisis Responses to Corporate Social Advocacy Backlash- [electronic resource]
- 자료유형
- 학위논문파일 국외
- 최종처리일시
- 20240214101929
- ISBN
- 9798380728744
- DDC
- 170
- 서명/저자
- Corporate Conscience: Applying Ethics of Care Informed Crisis Responses to Corporate Social Advocacy Backlash - [electronic resource]
- 발행사항
- [S.l.]: : The Pennsylvania State University., 2023
- 발행사항
- Ann Arbor : : ProQuest Dissertations & Theses,, 2023
- 형태사항
- 1 online resource(111 p.)
- 주기사항
- Source: Dissertations Abstracts International, Volume: 85-05, Section: B.
- 주기사항
- Advisor: Bortree, Denise Sevick.
- 학위논문주기
- Thesis (Ph.D.)--The Pennsylvania State University, 2023.
- 사용제한주기
- This item must not be sold to any third party vendors.
- 초록/해제
- 요약The purpose of this study is threefold. First, this study improves practitioners' and scholars' understanding of the efficacy of incorporating ethically informed language into crisis responses, specifically the degree of ethics of care. Second, the present study applies the situational crisis communication theory (SCCT) to explore the most effective crisis responses (rebuild-apology x diminish-excuse) to backlash to a corporate social advocacy (CSA) initiative. The tertiary goal of this study is to explore how different ethics-of-care-informed crisis responses, specifically diminish-excuse or rebuild-apology, impact corporate reputation, subsequent supportive or non-supportive behavioral intentions toward the corporation, and activism intentions toward the issue. Methodologically, this study contributes to the growing body of research on CSA and provides an empirically tested example of incorporating ethics of care into experimental research. In addition, this study considers the potential of mitigating or elevating crisis as a result of backlash to CSA and teases out both supportive and non-supportive intentions toward a company, as well as increased activism intentions on behalf of an issue. Results indicate that stakeholders may respond to lower perceived care in diminish-excuse crisis response with greater activism intentions in an attempt to fill a perceived void in the corporations' CSA efforts. In addition, findings indicate that providing no response to backlash to CSA as a crisis can potentially increase boycott intentions. The practical and theoretical implications of applying SCCT and ethics of care to a CSA context, as well as future research, are posited.
- 일반주제명
- Ethics.
- 일반주제명
- Same sex marriage.
- 일반주제명
- Advocacy.
- 일반주제명
- Social psychology.
- 일반주제명
- Public policy.
- 키워드
- Ethics of care
- 기본자료저록
- Dissertations Abstracts International. 85-05B.
- 기본자료저록
- Dissertation Abstract International
- 전자적 위치 및 접속
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