Audience economics : media institutions and the audience marketplace
Audience economics : media institutions and the audience marketplace
- 자료유형
- 단행본 서양서
- 최종처리일시
- 20051110000000
- ISBN
- 0231126522 (cl. : alk. paper)
- ISBN
- 0231126530 (pa. : alk. paper)
- DDC
- 659.143 -22
- 청구기호
- 659.143 N216a
- 서명/저자
- Audience economics : media institutions and the audience marketplace / Philip M. Napoli
- 발행사항
- New York : Columbia University Press, c2003
- 형태사항
- x, 235 p ; 24 cm
- 서지주기
- Includes bibliographical references (p. [199]-227) and index.
- 일반주제명
- Television advertising
- 기타저자
- Napoli, Philip M