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Advertising : Its Role in modern marketing
Advertising : Its Role in modern marketing
상세정보
- 자료유형
- 단행본 서양서
- 최종처리일시
- 20021111000000
- 청구기호
- 659.1 D923a
- 저자명
- Dunn, S. Watson
- 서명/저자
- Advertising : Its Role in modern marketing / by S. Watson Dunn, Arnold M. Barban
- 발행사항
- New York : CBC College Pub, 1982
- 형태사항
- 710 p ; 26 cm
- 키워드
- Advertising
- 기타저자
- Barban, Arnold M.
MARC
008990106s1982 us 000a eng■001SBU00018322
■00520021111000000
■040 ▼a211074
■090 ▼a659.1▼bD923a
■1001 ▼aDunn, S. Watson
■24510▼aAdvertising▼bIts Role in modern marketing▼cby S. Watson Dunn, Arnold M. Barban
■260 ▼aNew York▼bCBC College Pub▼c1982
■300 ▼a710 p▼c26 cm
■653 ▼aAdvertising
■7001 ▼aBarban, Arnold M.
■985 ▼aSB35▼lE000485
■990 ▼aMirtech▼b미르테크
