MARC

 008181030s2018        ulk              d            a    kor
■0010006855164
■00520190516104219
■020    ▼a9788935212422(전자책)▼g05320▼c\21,420
■020    ▼a9788935212323(종이책)▼g03320
■040    ▼a211074
■0411  ▼akor▼heng
■082    ▼a153.83▼222
■090    ▼a153.83▼bA698pㅈ
■1001  ▼aAriely,  Dan
■24510▼a상식  밖의  경제학▼h[전자도서]▼b이제  상식에  기초한  경제학은  버려라!▼d댄  애리얼리  지음  ▼e장석훈  옮김
■24619▼aPredictably  irrational▼bthe  hidden  forces  that  shape  our  decisions
■250    ▼a[개정  1판]
■256    ▼a전자  데이터
■260    ▼a서울▼b청림▼c2018▼f(교보문고▼g2018)
■300    ▼a전자책  1책  ▼b천연색
■500    ▼a원저자명:  Dan  Ariely
■516    ▼aePUB
■520    ▼a행동경제학계의  대표주자인  댄  애리얼리  교수의  첫  번째  책으로,  행동경제학의  바이블이  된  『상식  밖의  경제학』의  출간  10주년  기념판이다.  2008년의  금융시장  붕괴에  대해  우리가  비이성적인  증거의  대표적  사례라고  말하며  인간의  비합리성에  대한  주장을  내세웠던  저자는  그  이후로  10년이  지난  지금,  안타깝게도  세상은  이성적인  방향으로  나아가고  있는  것처럼  보이지  않는다고  말하며  우리를  둘러싼  주위  환경의  중요성을  다시금  이야기한다
■530    ▼a책자형태로  간행:  ISBN  9788935212323
■650  0▼aDecision  making
■650  0▼aEconomics▼xPsychological  aspects
■650  0▼aConsumer  behavior
■653    ▼a행동경제학▼a경제학
■7001  ▼a애리얼리,  댄
■7001  ▼a장석훈
■7760  ▼t상식  밖의  경제학▼z9788935212323
■85641▼uhttp://ebook.bu.ac.kr/Content_check.asp?barcode=4808935212323

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