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Two Essays Exploring Adoption of AI-Powered Technologies and Their Impact on Consumer Well-Being
Two Essays Exploring Adoption of AI-Powered Technologies and Their Impact on Consumer Well...
Two Essays Exploring Adoption of AI-Powered Technologies and Their Impact on Consumer Well-Being

Detailed Information

자료유형  
 학위논문 서양
최종처리일시  
20250211153103
ISBN  
9798384088127
DDC  
640
저자명  
Jin, Ji Hyun.
서명/저자  
Two Essays Exploring Adoption of AI-Powered Technologies and Their Impact on Consumer Well-Being
발행사항  
[Sl] : The Ohio State University, 2024
발행사항  
Ann Arbor : ProQuest Dissertations & Theses, 2024
형태사항  
110 p
주기사항  
Source: Dissertations Abstracts International, Volume: 86-04, Section: B.
주기사항  
Advisor: Rezcek, Rebecca Walker.
학위논문주기  
Thesis (Ph.D.)--The Ohio State University, 2024.
초록/해제  
요약Two essays explore how the adoption of AI technologies - AI-powered chatbots in particular - impact consumer well-being. The first essay focuses on the role of chatbots as a customer service representative and identifies two distinct types of interaction consumers have with chatbots: interactions when a chatbot's identity is (1) not disclosed and therefore ambiguous or (2) disclosed. The work finds a key psychological factor that impacts consumer response in these two types of interactions, namely self-presentation concerns. Six studies demonstrate that when self-presentation concerns are high, consumers (1) infer that an ambiguous chatbot is in fact a human and (2) prefer to interact with a clearly disclosed chatbot over a human service representative. The second essay focuses on the emerging role of chatbots as a digital tool aimed at improving consumer well-being and identifies why consumers are reluctant to use digital tools powered by chatbots geared toward improving mental (vs. physical) wellness. Four studies show that consumers are less interested in digital tools for mental (vs. physical) wellness because the very use of the tool cues them to think about how they lack close others in their "real" lives who can provide social support and thus feel negative about themselves. The essay further identifies an intervention that can help mitigate the reluctance toward the digital chatbot tool for mental wellness. Taken together, the two essays explore why consumers use AI-powered technologies and how that impacts their well-being.
일반주제명  
Home economics
키워드  
Digital technology
키워드  
Mental wellness applications
키워드  
Mental wellness
키워드  
Consumer well-being
키워드  
Consumer behavior
키워드  
Consumer psychology
기타저자  
The Ohio State University Business Administration
기본자료저록  
Dissertations Abstracts International. 86-04B.
전자적 위치 및 접속  
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MARC

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■1001  ▼aJin,  Ji  Hyun.
■24510▼aTwo  Essays  Exploring  Adoption  of  AI-Powered  Technologies  and  Their  Impact  on  Consumer  Well-Being
■260    ▼a[Sl]▼bThe  Ohio  State  University▼c2024
■260  1▼aAnn  Arbor▼bProQuest  Dissertations  &  Theses▼c2024
■300    ▼a110  p
■500    ▼aSource:  Dissertations  Abstracts  International,  Volume:  86-04,  Section:  B.
■500    ▼aAdvisor:  Rezcek,  Rebecca  Walker.
■5021  ▼aThesis  (Ph.D.)--The  Ohio  State  University,  2024.
■520    ▼aTwo  essays  explore  how  the  adoption  of  AI  technologies  -  AI-powered  chatbots  in  particular  -  impact  consumer  well-being.  The  first  essay  focuses  on  the  role  of  chatbots  as  a  customer  service  representative  and  identifies  two  distinct  types  of  interaction  consumers  have  with  chatbots:  interactions  when  a  chatbot's  identity  is  (1)  not  disclosed  and  therefore  ambiguous  or  (2)  disclosed.  The  work  finds  a  key  psychological  factor  that  impacts  consumer  response  in  these  two  types  of  interactions,  namely  self-presentation  concerns.  Six  studies  demonstrate  that  when  self-presentation  concerns  are  high,  consumers  (1)  infer  that  an  ambiguous  chatbot  is  in  fact  a  human  and  (2)  prefer  to  interact  with  a  clearly  disclosed  chatbot  over  a  human  service  representative.  The  second  essay  focuses  on  the  emerging  role  of  chatbots  as  a  digital  tool  aimed  at  improving  consumer  well-being  and  identifies  why  consumers  are  reluctant  to  use  digital  tools  powered  by  chatbots  geared  toward  improving  mental  (vs.  physical)  wellness.  Four  studies  show  that  consumers  are  less  interested  in  digital  tools  for  mental  (vs.  physical)  wellness  because  the  very  use  of  the  tool  cues  them  to  think  about  how  they  lack  close  others  in  their  "real"  lives  who  can  provide  social  support  and  thus  feel  negative  about  themselves.  The  essay  further  identifies  an  intervention  that  can  help  mitigate  the  reluctance  toward  the  digital  chatbot  tool  for  mental  wellness.  Taken  together,  the  two  essays  explore  why  consumers  use  AI-powered  technologies  and  how  that  impacts  their  well-being.
■590    ▼aSchool  code:  0168.
■650  4▼aHome  economics
■653    ▼aDigital  technology
■653    ▼aMental  wellness  applications
■653    ▼aMental  wellness
■653    ▼aConsumer  well-being
■653    ▼aConsumer  behavior
■653    ▼aConsumer  psychology
■690    ▼a0310
■690    ▼a0338
■690    ▼a0800
■690    ▼a0386
■71020▼aThe  Ohio  State  University▼bBusiness  Administration.
■7730  ▼tDissertations  Abstracts  International▼g86-04B.
■790    ▼a0168
■791    ▼aPh.D.
■792    ▼a2024
■793    ▼aEnglish
■85640▼uhttp://www.riss.kr/pdu/ddodLink.do?id=T17164926▼nKERIS▼z이  자료의  원문은  한국교육학술정보원에서  제공합니다.

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