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The Race for Shades: Blackness in the Contemporary Beauty Industry
The Race for Shades: Blackness in the Contemporary Beauty Industry
상세정보
- 자료유형
- 학위논문 서양
- 최종처리일시
- 20250211152727
- ISBN
- 9798384020578
- DDC
- 305
- 서명/저자
- The Race for Shades: Blackness in the Contemporary Beauty Industry
- 발행사항
- [Sl] : Northwestern University, 2024
- 발행사항
- Ann Arbor : ProQuest Dissertations & Theses, 2024
- 형태사항
- 177 p
- 주기사항
- Source: Dissertations Abstracts International, Volume: 86-02, Section: A.
- 주기사항
- Advisor: Nash, Jennifer C.
- 학위논문주기
- Thesis (Ph.D.)--Northwestern University, 2024.
- 초록/해제
- 요약The Race for Shades: Blackness in the Contemporary Beauty Industry is a project that examines the relationship between Blackness, Black women, and the contemporary US beauty industry in the 2010s. I reveal how makeup is a distinct sector of the contemporary US beauty industry where Blackness has become increasingly commodified and commercialized through ideas of diversity and inclusivity. I analyze three significant moments: the emergence of the online beauty community and Black women beauty influencers in the mid-2010s, the unprecedented success of Rhianna's cosmetics line Fenty Beauty in 2017, and Sephora's "We Belong to Something Beautiful" rebrand in 2019. In honing in on this short time period, I uncover how the mainstream beauty industry quickly and drastically shifted, from disregarding Black women as consumers to enthusiastically embracing them. I trace the varying ways Blackness travels through the contemporary US beauty industry and US beauty culture - implicitly through the presence of Black women and Black women's bodies and explicitly through the words "shade" and "color." I follow the terms "shade" and "color" around the beauty community, the beauty industry, and brand advertisements and argue that "shade" and "color" are a proxy for talking about, or around, Blackness and that "shade range" is a stand-in for a brand's imagined racial politics and commitment to diversity and inclusivity. I argue that this recent shift in the beauty industry hinges, first and foremost, on the inclusion and incorporation of Black women. In so doing, I reveal how this shift was spearheaded by Black women and subsequently analyze the fraught relationship between corporate interests for profit and Black women's desire for more representation. In The Race for Shades, I make three interrelated claims: first, increased shade ranges, with an emphasis on the deepest tones, become a way of talking about Blackness and Black people. Second, Black people serve as an index for a company's commitment to diversity and conclusion. Three, Black women carry the symbolic weight of this commitment visually and rhetorically. The Race for Shades illuminates how this shift towards diversity and inclusion alongside Black women's desire for more representation in the US beauty industry is reflective of the contemporary political climate and the emergence of the Black Lives Matter movement.
- 일반주제명
- African American studies
- 일반주제명
- Gender studies
- 일반주제명
- Womens studies
- 일반주제명
- Black studies
- 키워드
- Beauty industry
- 키워드
- Black studies
- 키워드
- Black women
- 키워드
- Makeup
- 기타저자
- Northwestern University African-American Studies
- 기본자료저록
- Dissertations Abstracts International. 86-02A.
- 전자적 위치 및 접속
- 로그인 후 원문을 볼 수 있습니다.
MARC
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■00520250211152727
■006m o d
■007cr#unu||||||||
■020 ▼a9798384020578
■035 ▼a(MiAaPQ)AAI31490274
■040 ▼aMiAaPQ▼cMiAaPQ
■0820 ▼a305
■1001 ▼aGarschi, Mishana.
■24510▼aThe Race for Shades: Blackness in the Contemporary Beauty Industry
■260 ▼a[Sl]▼bNorthwestern University▼c2024
■260 1▼aAnn Arbor▼bProQuest Dissertations & Theses▼c2024
■300 ▼a177 p
■500 ▼aSource: Dissertations Abstracts International, Volume: 86-02, Section: A.
■500 ▼aAdvisor: Nash, Jennifer C.
■5021 ▼aThesis (Ph.D.)--Northwestern University, 2024.
■520 ▼aThe Race for Shades: Blackness in the Contemporary Beauty Industry is a project that examines the relationship between Blackness, Black women, and the contemporary US beauty industry in the 2010s. I reveal how makeup is a distinct sector of the contemporary US beauty industry where Blackness has become increasingly commodified and commercialized through ideas of diversity and inclusivity. I analyze three significant moments: the emergence of the online beauty community and Black women beauty influencers in the mid-2010s, the unprecedented success of Rhianna's cosmetics line Fenty Beauty in 2017, and Sephora's "We Belong to Something Beautiful" rebrand in 2019. In honing in on this short time period, I uncover how the mainstream beauty industry quickly and drastically shifted, from disregarding Black women as consumers to enthusiastically embracing them. I trace the varying ways Blackness travels through the contemporary US beauty industry and US beauty culture - implicitly through the presence of Black women and Black women's bodies and explicitly through the words "shade" and "color." I follow the terms "shade" and "color" around the beauty community, the beauty industry, and brand advertisements and argue that "shade" and "color" are a proxy for talking about, or around, Blackness and that "shade range" is a stand-in for a brand's imagined racial politics and commitment to diversity and inclusivity. I argue that this recent shift in the beauty industry hinges, first and foremost, on the inclusion and incorporation of Black women. In so doing, I reveal how this shift was spearheaded by Black women and subsequently analyze the fraught relationship between corporate interests for profit and Black women's desire for more representation. In The Race for Shades, I make three interrelated claims: first, increased shade ranges, with an emphasis on the deepest tones, become a way of talking about Blackness and Black people. Second, Black people serve as an index for a company's commitment to diversity and conclusion. Three, Black women carry the symbolic weight of this commitment visually and rhetorically. The Race for Shades illuminates how this shift towards diversity and inclusion alongside Black women's desire for more representation in the US beauty industry is reflective of the contemporary political climate and the emergence of the Black Lives Matter movement.
■590 ▼aSchool code: 0163.
■650 4▼aAfrican American studies
■650 4▼aGender studies
■650 4▼aWomens studies
■650 4▼aBlack studies
■653 ▼aBeauty industry
■653 ▼aBlack feminist theory
■653 ▼aBlack studies
■653 ▼aBlack women
■653 ▼aDiversity and inclusion
■653 ▼aMakeup
■690 ▼a0296
■690 ▼a0733
■690 ▼a0453
■690 ▼a0325
■71020▼aNorthwestern University▼bAfrican-American Studies.
■7730 ▼tDissertations Abstracts International▼g86-02A.
■790 ▼a0163
■791 ▼aPh.D.
■792 ▼a2024
■793 ▼aEnglish
■85640▼uhttp://www.riss.kr/pdu/ddodLink.do?id=T17163580▼nKERIS▼z이 자료의 원문은 한국교육학술정보원에서 제공합니다.
