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Differentiating the Impacts of Cognitive and Perceptual Load on Resource Allocation, Selection, and Persuasion
Differentiating the Impacts of Cognitive and Perceptual Load on Resource Allocation, Selection, and Persuasion
상세정보
- 자료유형
- 학위논문 서양
- 최종처리일시
- 20250211153114
- ISBN
- 9798384462354
- DDC
- 384
- 서명/저자
- Differentiating the Impacts of Cognitive and Perceptual Load on Resource Allocation, Selection, and Persuasion
- 발행사항
- [Sl] : The Ohio State University, 2024
- 발행사항
- Ann Arbor : ProQuest Dissertations & Theses, 2024
- 형태사항
- 131 p
- 주기사항
- Source: Dissertations Abstracts International, Volume: 86-04, Section: B.
- 주기사항
- Advisor: Shulman, Hillary C.
- 학위논문주기
- Thesis (Ph.D.)--The Ohio State University, 2024.
- 초록/해제
- 요약Communication scholars and practitioners are often concerned about delivering necessary information to the public. One problem facing these objectives is that humans have a limited amount of resources to process information at a given time. Consequently, in order for messages to be effective, it imperative that messages receive sufficient attention. There are different conceptualizations of these limited resources. Dominant theorization in communication, the limited capacity model for motivated mediated message processing (LC4MP), asserts that resources are drawn from one unidimensional pool, whereas theory in cognitive psychology, the load theory of attention and cognitive control (LTACC), asserts that resources are drawn from two, separable pools: cognitive load (CL) and perceptual load (PL). Importantly, from the two-pool perspective, CL and PL have been shown to have distinct, opposite effects on attention. Therefore, the primary goal of this dissertation was to separately manipulate CL and PL and test their effects as proposed by LTACC. Participants (N = 142) completed a two-part 2(CL: low v. high) x3(PL: low v. moderate v. high) laboratory experiment where they read a persuasive health message (Part 1) and completed a headline selection task (Part 2). For the persuasive message, the negative relationship between CL and attention was supported by recognition and STRT data, whereas the inverted U-shaped relationship for perceptual load was supported only by STRT data. Extending these relationships from attention to selection and persuasion was less consistent. Selection appeared to be driven more by fluency than attention, and the impacts of CL and PL on persuasion was mediated by valence, rather than fluency or elaboration. Theoretical implications and next steps are discussed.
- 일반주제명
- Communication
- 일반주제명
- Cognitive psychology
- 키워드
- Cognitive load
- 키워드
- Persuasion
- 키워드
- Attention
- 키워드
- Memory
- 키워드
- Perceptual load
- 기타저자
- The Ohio State University Communication
- 기본자료저록
- Dissertations Abstracts International. 86-04B.
- 전자적 위치 및 접속
- 로그인 후 원문을 볼 수 있습니다.
MARC
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■020 ▼a9798384462354
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■040 ▼aMiAaPQ▼cMiAaPQ
■0820 ▼a384
■1001 ▼aRiggs, Elizabeth Ellen.
■24510▼aDifferentiating the Impacts of Cognitive and Perceptual Load on Resource Allocation, Selection, and Persuasion
■260 ▼a[Sl]▼bThe Ohio State University▼c2024
■260 1▼aAnn Arbor▼bProQuest Dissertations & Theses▼c2024
■300 ▼a131 p
■500 ▼aSource: Dissertations Abstracts International, Volume: 86-04, Section: B.
■500 ▼aAdvisor: Shulman, Hillary C.
■5021 ▼aThesis (Ph.D.)--The Ohio State University, 2024.
■520 ▼aCommunication scholars and practitioners are often concerned about delivering necessary information to the public. One problem facing these objectives is that humans have a limited amount of resources to process information at a given time. Consequently, in order for messages to be effective, it imperative that messages receive sufficient attention. There are different conceptualizations of these limited resources. Dominant theorization in communication, the limited capacity model for motivated mediated message processing (LC4MP), asserts that resources are drawn from one unidimensional pool, whereas theory in cognitive psychology, the load theory of attention and cognitive control (LTACC), asserts that resources are drawn from two, separable pools: cognitive load (CL) and perceptual load (PL). Importantly, from the two-pool perspective, CL and PL have been shown to have distinct, opposite effects on attention. Therefore, the primary goal of this dissertation was to separately manipulate CL and PL and test their effects as proposed by LTACC. Participants (N = 142) completed a two-part 2(CL: low v. high) x3(PL: low v. moderate v. high) laboratory experiment where they read a persuasive health message (Part 1) and completed a headline selection task (Part 2). For the persuasive message, the negative relationship between CL and attention was supported by recognition and STRT data, whereas the inverted U-shaped relationship for perceptual load was supported only by STRT data. Extending these relationships from attention to selection and persuasion was less consistent. Selection appeared to be driven more by fluency than attention, and the impacts of CL and PL on persuasion was mediated by valence, rather than fluency or elaboration. Theoretical implications and next steps are discussed.
■590 ▼aSchool code: 0168.
■650 4▼aCommunication
■650 4▼aCognitive psychology
■653 ▼aCognitive load
■653 ▼aPersuasion
■653 ▼aProcessing fluency
■653 ▼aAttention
■653 ▼aMemory
■653 ▼aPerceptual load
■690 ▼a0459
■690 ▼a0633
■71020▼aThe Ohio State University▼bCommunication.
■7730 ▼tDissertations Abstracts International▼g86-04B.
■790 ▼a0168
■791 ▼aPh.D.
■792 ▼a2024
■793 ▼aEnglish
■85640▼uhttp://www.riss.kr/pdu/ddodLink.do?id=T17165022▼nKERIS▼z이 자료의 원문은 한국교육학술정보원에서 제공합니다.
