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Agile marketing performance management : 10 success factors for maximizing marketing ROI dynamically
Agile marketing performance management : 10 success factors for maximizing marketing ROI dynamically
상세정보
- 자료유형
- 전자책 국외
- 최종처리일시
- 20230315224839.0
- ISBN
- 9783658380526 (print)
- ISBN
- 9783658380533 (electronic bk.)
- 미국회청구기호
- HF5415.13-.S779 2022
- DDC
- 658.8-23
- 저자명
- Sturze, Sascha
- 서명/저자
- Agile marketing performance management : 10 success factors for maximizing marketing ROI dynamically / Sascha Sturze [and three others] ; foreword by Marc Fischer
- 형태사항
- 1 online resource (125 pages) : illustrations.
- 총서명
- Management for professionals
- 일반주제명
- Marketing Management
- 일반주제명
- Rate of return
- 일반주제명
- Marketing
- 기타저자
- Fischer, Marc
- 기타형태저록
- Print versionSturze, Sascha. Agile marketing performance management : 10 success factors for maximizing marketing ROI dynamically. Wiesbaden, Germany : Springer, c2022 125 pages Management for professionals. 9783658380526
- 통일총서명
- Management for professionals.
- 전자적 위치 및 접속
- 로그인 후 원문을 볼 수 있습니다.
MARC
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■1001 ▼aSturze, Sascha▼eauthor.
■24510▼aAgile marketing performance management ▼b10 success factors for maximizing marketing ROI dynamically ▼cSascha Sturze [and three others] ; foreword by Marc Fischer
■264 1▼aWiesbaden, Germany▼bSpringer▼c[2022]
■264 4▼c?022
■300 ▼a1 online resource (125 pages) ▼billustrations.
■336 ▼atext▼btxt▼2rdacontent
■337 ▼acomputer▼bc▼2rdamedia
■338 ▼aonline resource▼bcr▼2rdacarrier
■4901 ▼aManagement for professionals
■588 ▼aDescription based on print version record.
■590 ▼aElectronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
■650 0▼aMarketing▼xManagement
■650 0▼aRate of return
■650 0▼aMarketing
■655 4▼aElectronic books.
■7001 ▼aFischer, Marc▼ewriter of foreword.
■77608▼iPrint version▼aSturze, Sascha.▼tAgile marketing performance management : 10 success factors for maximizing marketing ROI dynamically.▼dWiesbaden, Germany : Springer, c2022 ▼h125 pages ▼kManagement for professionals.▼z9783658380526
■7972 ▼aProQuest (Firm)
■830 0▼aManagement for professionals.
■85640▼uhttps://ebookcentral.proquest.com/lib/baekseok-ebooks/detail.action?docID=7127670▼zClick to View
