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Entrepreneurial Marketing : Beyond Professionalism to Creativity, Leadership, and Sustainability
Entrepreneurial Marketing : Beyond Professionalism to Creativity, Leadership, and Sustainability
상세정보
- 자료유형
- 전자책 국외
- 최종처리일시
- 20230526002820.0
- ISBN
- 9781119835202 (print)
- ISBN
- 9781119835431 (electronic bk.)
- 미국회청구기호
- HF5415.13-.K685 2023
- DDC
- 658.8-23
- 저자명
- Kotler, Philip
- 서명/저자
- Entrepreneurial Marketing : Beyond Professionalism to Creativity, Leadership, and Sustainability / Philip Kotler [and three others]
- 형태사항
- 1 online resource (xvi, 267 pages) : illustrations
- 주기사항
- Includes index.
- 일반주제명
- Marketing Management
- 일반주제명
- Organizational change
- 일반주제명
- Decision making
- 일반주제명
- Strategic planning
- 기타형태저록
- Print versionKotler, Philip. Entrepreneurial Marketing : Beyond Professionalism to Creativity, Leadership, and Sustainability. Hoboken, New Jersey : John Wiley & Sons, Inc., c2023 xvi, 267 pages 9781119835202
- 전자적 위치 및 접속
- 로그인 후 원문을 볼 수 있습니다.
MARC
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■020 ▼a9781119835431▼q(electronic bk.)
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■035 ▼a(Au-PeEL)EBL7211580
■035 ▼a(OCoLC)1372397533
■040 ▼aMiAaPQ▼beng▼erda▼epn▼cMiAaPQ▼dMiAaPQ
■050 4▼aHF5415.13▼b.K685 2023
■0820 ▼a658.8▼223
■1001 ▼aKotler, Philip▼eauthor.
■24510▼aEntrepreneurial Marketing ▼bBeyond Professionalism to Creativity, Leadership, and Sustainability ▼cPhilip Kotler [and three others]
■264 1▼aHoboken, New Jersey▼bJohn Wiley & Sons, Inc.▼c[2023]
■264 4▼c?023
■300 ▼a1 online resource (xvi, 267 pages) ▼billustrations
■336 ▼atext▼btxt▼2rdacontent
■337 ▼acomputer▼bc▼2rdamedia
■338 ▼aonline resource▼bcr▼2rdacarrier
■500 ▼aIncludes index.
■588 ▼aDescription based on print version record.
■590 ▼aElectronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
■650 0▼aMarketing▼xManagement
■650 0▼aOrganizational change
■650 0▼aCreative ability in business
■650 0▼aDecision making
■650 0▼aStrategic planning
■655 4▼aElectronic books.
■77608▼iPrint version▼aKotler, Philip.▼tEntrepreneurial Marketing : Beyond Professionalism to Creativity, Leadership, and Sustainability.▼dHoboken, New Jersey : John Wiley & Sons, Inc., c2023 ▼hxvi, 267 pages ▼z9781119835202
■7972 ▼aProQuest (Firm)
■85640▼uhttps://ebookcentral.proquest.com/lib/baekseok-ebooks/detail.action?docID=7211580▼zClick to View
