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Developing Effective HIV Prevention and PrEP Promotion Messages for Self-Identified Bisexual Men
Developing Effective HIV Prevention and PrEP Promotion Messages for Self-Identified Bisexu...
Developing Effective HIV Prevention and PrEP Promotion Messages for Self-Identified Bisexual Men

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자료유형  
 학위논문 서양
최종처리일시  
20260202103105
ISBN  
9798315711919
DDC  
614
저자명  
Lake, Shelby J.
서명/저자  
Developing Effective HIV Prevention and PrEP Promotion Messages for Self-Identified Bisexual Men
발행사항  
[Sl] : The University of North Carolina at Chapel Hill, 2025
발행사항  
Ann Arbor : ProQuest Dissertations & Theses, 2025
형태사항  
191 p
주기사항  
Source: Dissertations Abstracts International, Volume: 86-11, Section: B.
주기사항  
Advisor: Lazard, Allison J.
학위논문주기  
Thesis (Ph.D.)--The University of North Carolina at Chapel Hill, 2025.
초록/해제  
요약In the United States, HIV prevention efforts have historically grouped bisexual men with gay men. However, there are important differences between these groups in HIV risk and prevention behaviors, including the use of pre-exposure prophylaxis (PrEP). Health campaigns are a promising tool to reduce disparities, but there is limited research exploring the unique barriers faced by bisexual men. This dissertation begins to address this through three studies that 1) systematically review existing HIV prevention communication research among sexual minority men; 2) examine determinants of PrEP use that might inform the content of messages; and 3) examines the effects of targeting PrEP messages by sexual identity.The systematic review included ten years of HIV prevention communication research among sexual minority men and revealed a distressing lack of representation for bisexual men. Study samples were dominated by gay men and included few bisexual men, no studies reported outcomes separately for bisexual men, and no studies considered factors unique to bisexual men. Findings highlight the lack of empirical evidence to inform effective PrEP promotion campaigns for bisexual men.A survey of N=276 self-identified bisexual men explored socio-cognitive and identity-related factors influencing PrEP use. Despite research showing that cognitive attitudes, self-efficacy, and norms are associated with PrEP uptake among mixed samples of gay and bisexual men, only affective attitudes (e.g., worry over HIV) and frequency of concealing identity from family were significantly associated with intentions. This suggests that there are differences between gay and bisexual men in effective message content and underscores the need for further work to inform content for bisexual men.Finally, an experiment among N=537 self-identified bisexual men tested how grouping gay and bisexual men in messages affects perceived identity threat and perceived message effectiveness (PME). Messages that grouped gay and bisexual men together were more threatening to bisexual men's sexual identity, and greater threat was associated with reduced PME. However, there was no effect on gender identity.Together, these studies inform the development of PrEP promotion messages for bisexual men and highlight areas where more research is needed to understand how bisexual identity among men influences message effectiveness.
일반주제명  
Public health
일반주제명  
Communication
일반주제명  
LGBTQ studies
일반주제명  
Public health education
키워드  
Bisexual men
키워드  
Health communication
키워드  
HIV prevention
키워드  
Pre-exposure prophylaxis
키워드  
Perceived message effectiveness
기타저자  
The University of North Carolina at Chapel Hill Journalism (Mass Communication)
기본자료저록  
Dissertations Abstracts International. 86-11B.
전자적 위치 및 접속  
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MARC

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■1001  ▼aLake,  Shelby  J.
■24510▼aDeveloping  Effective  HIV  Prevention  and  PrEP  Promotion  Messages  for  Self-Identified  Bisexual  Men
■260    ▼a[Sl]▼bThe  University  of  North  Carolina  at  Chapel  Hill▼c2025
■260  1▼aAnn  Arbor▼bProQuest  Dissertations  &  Theses▼c2025
■300    ▼a191  p
■500    ▼aSource:  Dissertations  Abstracts  International,  Volume:  86-11,  Section:  B.
■500    ▼aAdvisor:  Lazard,  Allison  J.
■5021  ▼aThesis  (Ph.D.)--The  University  of  North  Carolina  at  Chapel  Hill,  2025.
■520    ▼aIn  the  United  States,  HIV  prevention  efforts  have  historically  grouped  bisexual  men  with  gay  men.  However,  there  are  important  differences  between  these  groups  in  HIV  risk  and  prevention  behaviors,  including  the  use  of  pre-exposure  prophylaxis  (PrEP).  Health  campaigns  are  a  promising  tool  to  reduce  disparities,  but  there  is  limited  research  exploring  the  unique  barriers  faced  by  bisexual  men.  This  dissertation  begins  to  address  this  through  three  studies  that  1)  systematically  review  existing  HIV  prevention  communication  research  among  sexual  minority  men;  2)  examine  determinants  of  PrEP  use  that  might  inform  the  content  of  messages;  and  3)  examines  the  effects  of  targeting  PrEP  messages  by  sexual  identity.The  systematic  review  included  ten  years  of  HIV  prevention  communication  research  among  sexual  minority  men  and  revealed  a  distressing  lack  of  representation  for  bisexual  men.  Study  samples  were  dominated  by  gay  men  and  included  few  bisexual  men,  no  studies  reported  outcomes  separately  for  bisexual  men,  and  no  studies  considered  factors  unique  to  bisexual  men.  Findings  highlight  the  lack  of  empirical  evidence  to  inform  effective  PrEP  promotion  campaigns  for  bisexual  men.A  survey  of  N=276  self-identified  bisexual  men  explored  socio-cognitive  and  identity-related  factors  influencing  PrEP  use.  Despite  research  showing  that  cognitive  attitudes,  self-efficacy,  and  norms  are  associated  with  PrEP  uptake  among  mixed  samples  of  gay  and  bisexual  men,  only  affective  attitudes  (e.g.,  worry  over  HIV)  and  frequency  of  concealing  identity  from  family  were  significantly  associated  with  intentions.  This  suggests  that  there  are  differences  between  gay  and  bisexual  men  in  effective  message  content  and  underscores  the  need  for  further  work  to  inform  content  for  bisexual  men.Finally,  an  experiment  among  N=537  self-identified  bisexual  men  tested  how  grouping  gay  and  bisexual  men  in  messages  affects  perceived  identity  threat  and  perceived  message  effectiveness  (PME).  Messages  that  grouped  gay  and  bisexual  men  together  were  more  threatening  to  bisexual  men's  sexual  identity,  and  greater  threat  was  associated  with  reduced  PME.  However,  there  was  no  effect  on  gender  identity.Together,  these  studies  inform  the  development  of  PrEP  promotion  messages  for  bisexual  men  and  highlight  areas  where  more  research  is  needed  to  understand  how  bisexual  identity  among  men  influences  message  effectiveness.
■590    ▼aSchool  code:  0153.
■650  4▼aPublic  health
■650  4▼aCommunication
■650  4▼aLGBTQ  studies
■650  4▼aPublic  health  education
■653    ▼aBisexual  men
■653    ▼aHealth  communication
■653    ▼aHIV  prevention
■653    ▼aPre-exposure  prophylaxis
■653    ▼aPerceived  message  effectiveness
■690    ▼a0573
■690    ▼a0459
■690    ▼a0492
■690    ▼a0500
■71020▼aThe  University  of  North  Carolina  at  Chapel  Hill▼bJournalism  (Mass  Communication).
■7730  ▼tDissertations  Abstracts  International▼g86-11B.
■790    ▼a0153
■791    ▼aPh.D.
■792    ▼a2025
■793    ▼aEnglish
■85640▼uhttp://www.riss.kr/pdu/ddodLink.do?id=T17356945▼nKERIS▼z이  자료의  원문은  한국교육학술정보원에서  제공합니다.

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