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Identity-Based Competition: How Identity Shapes Producers' Market Positioning and Stratification
Identity-Based Competition: How Identity Shapes Producers' Market Positioning and Stratifi...
Identity-Based Competition: How Identity Shapes Producers' Market Positioning and Stratification

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자료유형  
 학위논문 서양
최종처리일시  
20260209102851
ISBN  
9798291565872
DDC  
000
저자명  
Choe, Susie.
서명/저자  
Identity-Based Competition: How Identity Shapes Producers Market Positioning and Stratification
발행사항  
[Sl] : University of Michigan, 2025
발행사항  
Ann Arbor : ProQuest Dissertations & Theses, 2025
형태사항  
187 p
주기사항  
Source: Dissertations Abstracts International, Volume: 87-02, Section: A.
주기사항  
Advisor: Rider, Christopher I.
학위논문주기  
Thesis (Ph.D.)--University of Michigan, 2025.
초록/해제  
요약I propose a sociological view of competitive positioning in markets and, more specifically, that audiences evaluate producers based on not only their strategic choices ("how one produces") but also their ascribed identities ("who produces"). I propose the Conditional-Compensatory (C-C) Framework, which offers three specific claims. First, audience evaluations of producers are directly shaped by producer identity. Second, while producer choices featured in prior work compensate for disfavored identities, returns of choices are conditional on producer identity. Third, producers selectively make choices due to their identities, leading to the stratification of producers in markets by identities. The C-C Framework is tested across four different empirical studies. Chapter 1 introduces this dissertation's central research question on producers' identities and social evaluation in markets, and Chapter 2 develops my core theoretical framework. Chapters 3 and 4 investigate how identity conditions the returns of a specific differentiation strategy, authentic production. In contrast to prior literature, I discuss how market positioning as an authentic producer is constrained by audience evaluation of producers' ascribed identities. Chapter 5 examines how identity constrains a broker's ability to facilitate exchange in markets, that is, seize opportunities for idea exchange across two cultural markets. Chapter 6 synthesizes these findings and outlines a research agenda that explores broader patterns of market stratification and specific mechanisms. This dissertation contributes to our understanding of how producer identity ("who") fundamentally conditions the returns to strategic choices ("how") in market positioning, revealing how identity-based evaluations may function as a form of legitimated discrimination that leads to producer stratification within markets.
키워드  
Sociological view of strategy
키워드  
Social evaluations
키워드  
Ascribed identity
키워드  
Social stratification
키워드  
Identity-based competition
기타저자  
University of Michigan Business Administration
기본자료저록  
Dissertations Abstracts International. 87-02A.
전자적 위치 및 접속  
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MARC

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■1001  ▼aChoe,  Susie.
■24510▼aIdentity-Based  Competition:  How  Identity  Shapes  Producers'  Market  Positioning  and  Stratification
■260    ▼a[Sl]▼bUniversity  of  Michigan▼c2025
■260  1▼aAnn  Arbor▼bProQuest  Dissertations  &  Theses▼c2025
■300    ▼a187  p
■500    ▼aSource:  Dissertations  Abstracts  International,  Volume:  87-02,  Section:  A.
■500    ▼aAdvisor:  Rider,  Christopher  I.
■5021  ▼aThesis  (Ph.D.)--University  of  Michigan,  2025.
■520    ▼aI  propose  a  sociological  view  of  competitive  positioning  in  markets  and,  more  specifically,  that  audiences  evaluate  producers  based  on  not  only  their  strategic  choices  ("how  one  produces")  but  also  their  ascribed  identities  ("who  produces").  I  propose  the  Conditional-Compensatory  (C-C)  Framework,  which  offers  three  specific  claims.  First,  audience  evaluations  of  producers  are  directly  shaped  by  producer  identity.  Second,  while  producer  choices  featured  in  prior  work  compensate  for  disfavored  identities,  returns  of  choices  are  conditional  on  producer  identity.  Third,  producers  selectively  make  choices  due  to  their  identities,  leading  to  the  stratification  of  producers  in  markets  by  identities.  The  C-C  Framework  is  tested  across  four  different  empirical  studies.  Chapter  1  introduces  this  dissertation's  central  research  question  on  producers'  identities  and  social  evaluation  in  markets,  and  Chapter  2  develops  my  core  theoretical  framework.  Chapters  3  and  4  investigate  how  identity  conditions  the  returns  of  a  specific  differentiation  strategy,  authentic  production.  In  contrast  to  prior  literature,  I  discuss  how  market  positioning  as  an  authentic  producer  is  constrained  by  audience  evaluation  of  producers'  ascribed  identities.  Chapter  5  examines  how  identity  constrains  a  broker's  ability  to  facilitate  exchange  in  markets,  that  is,  seize  opportunities  for  idea  exchange  across  two  cultural  markets.  Chapter  6  synthesizes  these  findings  and  outlines  a  research  agenda  that  explores  broader  patterns  of  market  stratification  and  specific  mechanisms.  This  dissertation  contributes  to  our  understanding  of  how  producer  identity  ("who")  fundamentally  conditions  the  returns  to  strategic  choices  ("how")  in  market  positioning,  revealing  how  identity-based  evaluations  may  function  as  a  form  of  legitimated  discrimination  that  leads  to  producer  stratification  within  markets.
■590    ▼aSchool  code:  0127.
■653    ▼aSociological  view  of  strategy
■653    ▼aSocial  evaluations
■653    ▼aAscribed  identity
■653    ▼aSocial  stratification
■653    ▼aIdentity-based  competition
■690    ▼a0310
■690    ▼a0454
■690    ▼a0635
■71020▼aUniversity  of  Michigan▼bBusiness  Administration.
■7730  ▼tDissertations  Abstracts  International▼g87-02A.
■790    ▼a0127
■791    ▼aPh.D.
■792    ▼a2025
■793    ▼aEnglish
■85640▼uhttp://www.riss.kr/pdu/ddodLink.do?id=T17365900▼nKERIS▼z이  자료의  원문은  한국교육학술정보원에서  제공합니다.

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