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Capital Market Effects of Fake Social Media Accounts
Capital Market Effects of Fake Social Media Accounts
Capital Market Effects of Fake Social Media Accounts

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자료유형  
 학위논문 서양
최종처리일시  
20260202103029
ISBN  
9798286425457
DDC  
658
저자명  
Campbell, Brett.
서명/저자  
Capital Market Effects of Fake Social Media Accounts
발행사항  
[Sl] : Yale University, 2025
발행사항  
Ann Arbor : ProQuest Dissertations & Theses, 2025
형태사항  
74 p
주기사항  
Source: Dissertations Abstracts International, Volume: 86-12, Section: A.
주기사항  
Advisor: Thomas, Jake.
학위논문주기  
Thesis (Ph.D.)--Yale University, 2025.
초록/해제  
요약Fake social media accounts, or bots, are often used to spread or amplify content on social media platforms. I examine the effect of this artificial amplification on capital markets. I obtain a large dataset of posts from the social media platform Twitter (now X) and use several methods to identify accounts that are likely bots. The descriptive analysis suggests bot accounts produce about a third of all tweets mentioning company tickers. Bot tweets are associated with higher market activity, particularly among retail traders. Bot tweets are generally not associated with return reversals, but those with stock price-related content are. Bot tweets are generally associated with increased liquidity, but those with earnings-related content are associated with reduced liquidity, consistent with higher informed trading. Using an exogenous shock where Twitter suspended a large number of bots, I find evidence consistent with bots impacting capital markets. Overall, the results suggest that fake social media accounts may amplify both helpful and harmful signals to investors.
일반주제명  
Finance
일반주제명  
Web studies
키워드  
Disclosure processing costs
키워드  
Fake accounts
키워드  
Information intermediaries
키워드  
Retail investors
키워드  
Social bots
키워드  
Social media
기타저자  
Yale University Management
기본자료저록  
Dissertations Abstracts International. 86-12A.
전자적 위치 및 접속  
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MARC

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■006m          o    d                
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■020    ▼a9798286425457
■035    ▼a(MiAaPQ)AAI31845716
■040    ▼aMiAaPQ▼cMiAaPQ
■0820  ▼a658
■1001  ▼aCampbell,  Brett.
■24510▼aCapital  Market  Effects  of  Fake  Social  Media  Accounts
■260    ▼a[Sl]▼bYale  University▼c2025
■260  1▼aAnn  Arbor▼bProQuest  Dissertations  &  Theses▼c2025
■300    ▼a74  p
■500    ▼aSource:  Dissertations  Abstracts  International,  Volume:  86-12,  Section:  A.
■500    ▼aAdvisor:  Thomas,  Jake.
■5021  ▼aThesis  (Ph.D.)--Yale  University,  2025.
■520    ▼aFake  social  media  accounts,  or  bots,  are  often  used  to  spread  or  amplify  content  on  social  media  platforms.  I  examine  the  effect  of  this  artificial  amplification  on  capital  markets.  I  obtain  a  large  dataset  of  posts  from  the  social  media  platform  Twitter  (now  X)  and  use  several  methods  to  identify  accounts  that  are  likely  bots.  The  descriptive  analysis  suggests  bot  accounts  produce  about  a  third  of  all  tweets  mentioning  company  tickers.  Bot  tweets  are  associated  with  higher  market  activity,  particularly  among  retail  traders.  Bot  tweets  are  generally  not  associated  with  return  reversals,  but  those  with  stock  price-related  content  are.  Bot  tweets  are  generally  associated  with  increased  liquidity,  but  those  with  earnings-related  content  are  associated  with  reduced  liquidity,  consistent  with  higher  informed  trading.  Using  an  exogenous  shock  where  Twitter  suspended  a  large  number  of  bots,  I  find  evidence  consistent  with  bots  impacting  capital  markets.  Overall,  the  results  suggest  that  fake  social  media  accounts  may  amplify  both  helpful  and  harmful  signals  to  investors.
■590    ▼aSchool  code:  0265.
■650  4▼aFinance
■650  4▼aWeb  studies
■653    ▼aDisclosure  processing  costs
■653    ▼aFake  accounts
■653    ▼aInformation  intermediaries
■653    ▼aRetail  investors
■653    ▼aSocial  bots
■653    ▼aSocial  media
■690    ▼a0272
■690    ▼a0508
■690    ▼a0646
■71020▼aYale  University▼bManagement.
■7730  ▼tDissertations  Abstracts  International▼g86-12A.
■790    ▼a0265
■791    ▼aPh.D.
■792    ▼a2025
■793    ▼aEnglish
■85640▼uhttp://www.riss.kr/pdu/ddodLink.do?id=T17356757▼nKERIS▼z이  자료의  원문은  한국교육학술정보원에서  제공합니다.

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