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Markers of a Real Estate Agent's Value-Add
Markers of a Real Estate Agent's Value-Add
상세정보
- 자료유형
- 학위논문 서양
- 최종처리일시
- 20260311091533.5
- ISBN
- 9798270231644
- DDC
- 658
- 저자명
- Sridhar, Sachin
- 서명/저자
- Markers of a Real Estate Agents Value-Add / Sachin Sridhar
- 발행사항
- [Sl] : The University of Texas at Austin, 2025
- 형태사항
- 1 electronic resource (134 pages)
- 주기사항
- Source: Dissertations Abstracts International, Volume: 87-06, Section: A.
- 주기사항
- Advisors: Du, Rex Yuxing Committee members: Muthuraman, Kumar; Li, Kathleen T.; Lemaire, Alain P.; Gershoff, Andrew D.
- 학위논문주기
- - Ph.D. : The University of Texas at Austin, 2025.
- 초록/해제
- 요약Despite its central role in the economy and consumer decision-making, the real estate agent market remains under-researched in marketing. Nearly 90% of home sales involve listing agents, who directly influence three of the four Ps of marketing by negotiating prices, promoting the property through media and open houses, and enhancing the product via renovations, and staging. Recent lawsuits against the National Association of Realtors and ongoing legal challenges threaten to disrupt this market, in part due to uncertainties surrounding the true value-add of real estate agents in home sales. Against this backdrop, this dissertation identifies observable markers of high value-add listing agents. We construct a dataset tracking 50,000 listing agents over 17.5 years and covering 1.2 million home sales within a single metropolitan area, linking detailed transaction records with agent characteristics (e.g., commission, experience, workload, certifications) and transaction-specific reviews. The first chapter investigates which variables observable to home sellers predict a listing agent's value-add in terms of sale price and time on the market. We examine a variety of markers that may serve as correlates of a listing agent's skill and effort, identifying those that are indicative of their true value-add on transaction outcomes. Our results suggest that while greater experience does not consistently lead to better outcomes, an arrangement allowing for a contribution-based variable commission structure positively affects sale price without extending time on the market. The second chapter examines whether and how the subjective content of consumer assessments in online reviews relates to transaction outcomes. While consumers rely on reviews to assess service quality in credence markets, the extent to which reviews provide reliable indicators of true effectiveness remains uncertain. To address this, we develop a structured framework for evaluating credence services with ten textual attributes. Our findings show that experiential attributes such as responsiveness and assurance do not predict transaction outcomes. Additionally, mentions of empathy are associated with lower sale prices and transaction speed, suggesting it may be a misleading signal. In contrast, assessments of technical expertise and outcomes strongly align with favorable transaction results.
- 언어주기
- English
- 일반주제명
- Information technology
- 일반주제명
- Public policy
- 키워드
- Home sellers
- 키워드
- Online reviews
- 기타저자
- The University of Texas at Austin Marketing
- 기본자료저록
- Dissertations Abstracts International. 87-06A.
- 전자적 위치 및 접속
- 로그인 후 원문을 볼 수 있습니다.
MARC
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■020 ▼a9798270231644
■040 ▼aMiAaPQD▼beng▼cMiAaPQD▼erda
■082 ▼a658
■1001 ▼aSridhar, Sachin▼eauthor.
■24510▼aMarkers of a Real Estate Agent's Value-Add ▼cSachin Sridhar
■260 ▼a[Sl]▼bThe University of Texas at Austin▼c2025
■264 1▼aAnn Arbor▼bProQuest Dissertations & Theses▼c2025
■300 ▼a1 electronic resource (134 pages)
■336 ▼atext▼btxt▼2rdacontent
■337 ▼acomputer▼bc▼2rdamedia
■338 ▼aonline resource▼bcr▼2rdacarrier
■500 ▼aSource: Dissertations Abstracts International, Volume: 87-06, Section: A.
■500 ▼aAdvisors: Du, Rex Yuxing Committee members: Muthuraman, Kumar; Li, Kathleen T.; Lemaire, Alain P.; Gershoff, Andrew D.
■5021 ▼bPh.D.▼cThe University of Texas at Austin▼d2025.
■520 ▼aDespite its central role in the economy and consumer decision-making, the real estate agent market remains under-researched in marketing. Nearly 90% of home sales involve listing agents, who directly influence three of the four Ps of marketing by negotiating prices, promoting the property through media and open houses, and enhancing the product via renovations, and staging. Recent lawsuits against the National Association of Realtors and ongoing legal challenges threaten to disrupt this market, in part due to uncertainties surrounding the true value-add of real estate agents in home sales. Against this backdrop, this dissertation identifies observable markers of high value-add listing agents. We construct a dataset tracking 50,000 listing agents over 17.5 years and covering 1.2 million home sales within a single metropolitan area, linking detailed transaction records with agent characteristics (e.g., commission, experience, workload, certifications) and transaction-specific reviews. The first chapter investigates which variables observable to home sellers predict a listing agent's value-add in terms of sale price and time on the market. We examine a variety of markers that may serve as correlates of a listing agent's skill and effort, identifying those that are indicative of their true value-add on transaction outcomes. Our results suggest that while greater experience does not consistently lead to better outcomes, an arrangement allowing for a contribution-based variable commission structure positively affects sale price without extending time on the market. The second chapter examines whether and how the subjective content of consumer assessments in online reviews relates to transaction outcomes. While consumers rely on reviews to assess service quality in credence markets, the extent to which reviews provide reliable indicators of true effectiveness remains uncertain. To address this, we develop a structured framework for evaluating credence services with ten textual attributes. Our findings show that experiential attributes such as responsiveness and assurance do not predict transaction outcomes. Additionally, mentions of empathy are associated with lower sale prices and transaction speed, suggesting it may be a misleading signal. In contrast, assessments of technical expertise and outcomes strongly align with favorable transaction results.
■546 ▼aEnglish
■590 ▼aSchool code: 0227
■650 4▼aInformation technology
■650 4▼aPublic policy
■653 ▼aConsumer decision-making
■653 ▼aTransaction outcomes
■653 ▼aHome sellers
■653 ▼aOnline reviews
■7102 ▼aThe University of Texas at Austin▼bMarketing.▼edegree granting institution.
■7201 ▼aDu, Rex Yuxing▼edegree supervisor.
■7730 ▼tDissertations Abstracts International▼g87-06A.
■85640▼uhttp://www.riss.kr/pdu/ddodLink.do?id=T17361197▼nKERIS▼z이 자료의 원문은 한국교육학술정보원에서 제공합니다.
