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Style, Status, and Secondhand Consumption: How Observer Impressions Differ Across Frugal Shopping Tactics
Style, Status, and Secondhand Consumption: How Observer Impressions Differ Across Frugal S...
Style, Status, and Secondhand Consumption: How Observer Impressions Differ Across Frugal Shopping Tactics

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자료유형  
 학위논문 서양
최종처리일시  
20260202103151
ISBN  
9798315797258
DDC  
371
저자명  
Grabke, Jocelyn.
서명/저자  
Style, Status, and Secondhand Consumption: How Observer Impressions Differ Across Frugal Shopping Tactics
발행사항  
[Sl] : Northwestern University, 2025
발행사항  
Ann Arbor : ProQuest Dissertations & Theses, 2025
형태사항  
83 p
주기사항  
Source: Dissertations Abstracts International, Volume: 86-12, Section: B.
주기사항  
Advisor: Roese, Neal J.
학위논문주기  
Thesis (Ph.D.)--Northwestern University, 2025.
초록/해제  
요약Thrifting is the purchase of apparel in secondhand markets. This consumption behavior can conserve both financial and environmental resources, making it a key component to the circular economy. Prior research suggests that frugal consumption tactics evoke negative observer impressions, which could discourage thrifting despite its benefits. This dissertation investigates how observers perceive consumers who thrift, revealing that thrifting evokes more positive impressions than other frugal tactics. Eight studies show that observers have positive impressions of thrifters (as compared to other frugal tactics). A key mediator of the positive effect of thrifting on observer impressions is attributed motives of horizontal (vs. vertical) differentiation to thrifters. The effect of thrifting on observer impressions has a side benefit such that negative associations of luxury display are mitigated under conditions of thrifting. The effect is also found to be robust across observer sustainability motives, consumer sustainability motives, consumer financial constraint, and observer income. These studies shed new light on the increasingly common practice of thrifting and suggest ways that marketers may leverage consumer interest in sustainability.
일반주제명  
Behavioral psychology
일반주제명  
Fashion
일반주제명  
Web studies
키워드  
Differentiation
키워드  
Frugality
키워드  
Perceptions
키워드  
Secondhand consumption
기타저자  
Northwestern University Marketing
기본자료저록  
Dissertations Abstracts International. 86-12B.
전자적 위치 및 접속  
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■035    ▼a(MiAaPQ)AAI31996973
■040    ▼aMiAaPQ▼cMiAaPQ
■0820  ▼a371
■1001  ▼aGrabke,  Jocelyn.
■24510▼aStyle,  Status,  and  Secondhand  Consumption:  How  Observer  Impressions  Differ  Across  Frugal  Shopping  Tactics
■260    ▼a[Sl]▼bNorthwestern  University▼c2025
■260  1▼aAnn  Arbor▼bProQuest  Dissertations  &  Theses▼c2025
■300    ▼a83  p
■500    ▼aSource:  Dissertations  Abstracts  International,  Volume:  86-12,  Section:  B.
■500    ▼aAdvisor:  Roese,  Neal  J.
■5021  ▼aThesis  (Ph.D.)--Northwestern  University,  2025.
■520    ▼aThrifting  is  the  purchase  of  apparel  in  secondhand  markets.  This  consumption  behavior  can  conserve  both  financial  and  environmental  resources,  making  it  a  key  component  to  the  circular  economy.  Prior  research  suggests  that  frugal  consumption  tactics  evoke  negative  observer  impressions,  which  could  discourage  thrifting  despite  its  benefits.  This  dissertation  investigates  how  observers  perceive  consumers  who  thrift,  revealing  that  thrifting  evokes  more  positive  impressions  than  other  frugal  tactics.  Eight  studies  show  that  observers  have  positive  impressions  of  thrifters  (as  compared  to  other  frugal  tactics).  A  key  mediator  of  the  positive  effect  of  thrifting  on  observer  impressions  is  attributed  motives  of  horizontal  (vs.  vertical)  differentiation  to  thrifters.  The  effect  of  thrifting  on  observer  impressions  has  a  side  benefit  such  that  negative  associations  of  luxury  display  are  mitigated  under  conditions  of  thrifting.  The  effect  is  also  found  to  be  robust  across  observer  sustainability  motives,  consumer  sustainability  motives,  consumer  financial  constraint,  and  observer  income.  These  studies  shed  new  light  on  the  increasingly  common  practice  of  thrifting  and  suggest  ways  that  marketers  may  leverage  consumer  interest  in  sustainability.
■590    ▼aSchool  code:  0163.
■650  4▼aBehavioral  psychology
■650  4▼aFashion
■650  4▼aWeb  studies
■653    ▼aDifferentiation
■653    ▼aFrugality
■653    ▼aPerceptions
■653    ▼aSecondhand  consumption
■690    ▼a0338
■690    ▼a0384
■690    ▼a0200
■690    ▼a0646
■71020▼aNorthwestern  University▼bMarketing.
■7730  ▼tDissertations  Abstracts  International▼g86-12B.
■790    ▼a0163
■791    ▼aPh.D.
■792    ▼a2025
■793    ▼aEnglish
■85640▼uhttp://www.riss.kr/pdu/ddodLink.do?id=T17357227▼nKERIS▼z이  자료의  원문은  한국교육학술정보원에서  제공합니다.

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