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Audience economics : media institutions and the audience marketplace
Audience economics : media institutions and the audience marketplace
상세정보
- 자료유형
- 단행본 서양서
- 최종처리일시
- 20051110000000
- ISBN
- 0231126522 (cl. : alk. paper)
- ISBN
- 0231126530 (pa. : alk. paper)
- DDC
- 659.143 -22
- 청구기호
- 659.143 N216a
- 서명/저자
- Audience economics : media institutions and the audience marketplace / Philip M. Napoli
- 발행사항
- New York : Columbia University Press, c2003
- 형태사항
- x, 235 p ; 24 cm
- 서지주기
- Includes bibliographical references (p. [199]-227) and index.
- 일반주제명
- Television advertising
- 기타저자
- Napoli, Philip M
MARC
008051110s2003 nyu 001 0 eng■001SBU00046156
■00520051110000000
■020 ▼a0231126522 (cl. : alk. paper)
■020 ▼a0231126530 (pa. : alk. paper)
■040 ▼a211074
■08200▼a659.143 ▼222
■090 ▼a659.143▼bN216a
■24500▼aAudience economics▼bmedia institutions and the audience marketplace▼cPhilip M. Napoli
■260 ▼aNew York▼bColumbia University Press▼cc2003
■300 ▼ax, 235 p ▼c24 cm
■504 ▼aIncludes bibliographical references (p. [199]-227) and index.
■650 0▼aTelevision advertising
■650 0▼aTelevision advertising▼zUnited States
■7001 ▼aNapoli, Philip M
■985 ▼aSB35▼lE015543
■990 ▼a송현진▼b미르테크
