서브메뉴
검색
Marketing interior design
Marketing interior design
상세정보
- 자료유형
- 단행본 서양서
- ISBN
- 9781621532545 (alk. paper)
- DDC
- 747.068-23
- 청구기호
- 747.068 P957m
- 서명/저자
- Marketing interior design / by Lloyd Princeton.
- 판사항
- 2nd ed.
- 발행사항
- New York : Allworth Press, [2013]
- 형태사항
- iv, 235 p. : illustrations ; 23 cm
- 내용주기
- 완전내용Why you need this book -- Your self-assessment -- Creating your quality brand -- Your portfolio -- Getting leads . . . and using them -- The initial interview . . . and beyond -- What are you worth? -- The contract : design and implementation -- Public relations -- Riding the trends -- Going green -- The internet -- Licensing 169 -- Designers dish it out! -- Where the rubber meets the road.
- 초록/해제
- 요약In this essential guide, now updated to include social media outlets and address changes in the economy, leading marketing consultant Lloyd Princeton offers you the same high-quality insights that he shares with his clientele. Drawing on his professional expertise as well as the experiences of his clients, he provides detailed advice on: Figuring out what to charge and finding the confidence to demand that priceWriting your business statementBranding your business, including designing promotional materialsFinding leads and taking advantage of them through networkingLanding jobs and learning how to handle the interview processProtecting yourself with contractsTaking full advantage of social media platformsBidding for and negotiating projects in a post-recession climate Also included are examples of good (and bad) marketing materials, first-hand stories, and sample contract forms. If you are starting out in the field of interior design, or just want to retool your existing business, you need this book!
- 일반주제명
- Interior decoration Marketing
- 일반주제명
- Interior decoration Practice
MARC
008170714s2013 nyua 000 0 eng■010 ▼a2013004520
■020 ▼a9781621532545 (alk. paper)
■08200▼a747.068▼223
■090 ▼a747.068▼bP957m
■1001 ▼aPrinceton, Lloyd.
■24510▼aMarketing interior design ▼cby Lloyd Princeton.
■250 ▼a2nd ed.
■260 ▼aNew York▼bAllworth Press▼c[2013]
■300 ▼aiv, 235 p.▼billustrations▼c23 cm
■5050 ▼aWhy you need this book -- Your self-assessment -- Creating your quality brand -- Your portfolio -- Getting leads . . . and using them -- The initial interview . . . and beyond -- What are you worth? -- The contract : design and implementation -- Public relations -- Riding the trends -- Going green -- The internet -- Licensing 169 -- Designers dish it out! -- Where the rubber meets the road.
■520 ▼aIn this essential guide, now updated to include social media outlets and address changes in the economy, leading marketing consultant Lloyd Princeton offers you the same high-quality insights that he shares with his clientele. Drawing on his professional expertise as well as the experiences of his clients, he provides detailed advice on: Figuring out what to charge and finding the confidence to demand that priceWriting your business statementBranding your business, including designing promotional materialsFinding leads and taking advantage of them through networkingLanding jobs and learning how to handle the interview processProtecting yourself with contractsTaking full advantage of social media platformsBidding for and negotiating projects in a post-recession climate Also included are examples of good (and bad) marketing materials, first-hand stories, and sample contract forms. If you are starting out in the field of interior design, or just want to retool your existing business, you need this book!
■650 0▼aInterior decoration▼xMarketing
■650 0▼aInterior decoration▼xPractice
