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1
Hawkes Processes in Marketing
Hawkes Processes in Marketing
Laurino dos Santos, Henrique. | University of Pennsylvania | 2025
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Going Native: Investigating the Drivers of Native Advertising Effectiveness
Going Native: Investigating the Drivers of Native Advertising Effectiveness
LaBrecque, Alexander Charles. | Michigan State University | 2021
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Three Essays on the Role of Unstructured Data in Marketing Research
Three Essays on the Role of Unstructured Data in Marketing Research
Chakraborty, Ishita Sunity Kumar. | Yale University | 2021
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